Choreographers, creative directors and directors Carine Charaire and Olivier Casamayou – formerly dancers who collaborated with contemporary dance masters Jérôme Bel, Blanca Li and Marco Berrettini the duo – created the duo I COULD NEVER BE A DANCER with the ambition to « export » dance towards fashion, contemporary art and advertising. They collaborate with fashion brands (Kenzo, Chanel, Lacoste, Hermès…), cultural institutions (Comédie-Française, Gaîté Lyrique, Hyères Fashion & Photography Festival) and artists (Valérie Belin, Keren Ann) and create visual, conceptual and pop video and dance ensembles.
I COULD NEVER BE A DANCER was one of the artists invited for the First Franco-Chinese Fashion Meetings in Spring 2018, during which they staged a dance performance and two video installations highlighting their work in Beijing and Shanghai.